Privacy Policy
Last Updated: November 28, 2025
Table of Contents
1. Introduction
At Asphalt Paving Marketers, we are committed to protecting your privacy and handling your personal information with care and transparency. This Privacy Policy explains how we collect, use, share, and protect information when you use our services, visit our website at http://asphaltpavingmarketers.com/, or contact us for web development, SEO and content marketing, Google My Business services, lead generation, reputation management, and social media marketing services throughout California.
We understand that choosing a digital marketing partner means trusting us not only with your business goals but also with your personal information. This policy outlines our practices in clear, straightforward language so you can make informed decisions about working with us.
2. Information We Collect
We collect various types of information to provide you with quality digital marketing and web development services. The information we gather helps us deliver accurate proposals, manage campaigns effectively, complete projects professionally, and maintain ongoing communication with our clients.
Personal Identification Information
When you request our services or contact us, we may collect your name, business name, physical address, email address, phone number, and preferred method of contact. This basic information allows us to communicate with you effectively and understand your business needs.
Business and Service-Related Information
To provide effective marketing strategies and web development solutions, we collect details about your business including industry type, target market, current marketing efforts, website information, competitor details, budget parameters, service goals and objectives, and brand guidelines. We may also collect access credentials for platforms we manage on your behalf, such as Google My Business profiles, social media accounts, and website hosting accounts.
Financial Information
When you engage our services, we collect payment information necessary to process transactions. This may include credit card details, banking information for electronic payments, or billing address information. We work with secure payment processors and do not store complete credit card numbers on our systems.
Communication Records
We maintain records of our interactions with you, including phone call logs, email correspondence, text messages, chat conversations through our website, project consultation notes, campaign performance discussions, and feedback or reviews you provide about our services.
Technical Information
When you visit our website, we automatically collect certain technical data including your IP address, browser type and version, device information, operating system, referring website addresses, pages you view on our site, time spent on pages, and general location information based on your IP address.
Analytics and Marketing Data
For clients using our SEO, content marketing, and lead generation services, we may collect website traffic data, keyword rankings, conversion metrics, social media engagement statistics, online review information, and campaign performance data.
3. How We Collect Information
We gather information through several channels during your interactions with Asphalt Paving Marketers.
Directly From You
Most information comes directly from you when you fill out contact forms on our website, call our office at 916-282-7559, send emails to hello@asphaltpavingmarketers.com, use our chat widget, request proposals or consultations, sign service agreements, make payments, provide access to your business accounts and platforms, or provide feedback and reviews about our services.
Automatically Through Technology
Our website uses cookies and similar technologies to collect information about how you interact with our site. We use Google Analytics to understand website traffic patterns, measure the effectiveness of our marketing campaigns, and improve the functionality of our website. These tools collect data such as how you found our site, which pages you visited, and how long you stayed.
From Third Parties
In some cases, we may receive information from third-party sources such as online review platforms like Google Business Profile or industry directories where our business is listed, referral partners who recommend our services, social media platforms where you interact with our content, or analytics platforms that provide industry benchmarking data.
From Client Accounts and Platforms
When managing your digital marketing campaigns, we collect data from platforms we access on your behalf, including Google Analytics and Google My Business for your business, social media accounts we manage, website hosting and content management systems, reputation management platforms, and advertising platforms like Google Ads or Facebook Ads.
4. How We Use Your Information
We use the information we collect for legitimate business purposes related to providing digital marketing and web development services throughout California.
Service Delivery and Project Management
Your information helps us provide accurate proposals and pricing, develop customized marketing strategies, create and manage websites, optimize Google My Business profiles, execute SEO and content marketing campaigns, generate and manage leads for your business, monitor and manage your online reputation, create and manage social media content, and track campaign performance and ROI.
Communication and Client Support
We use your contact information to respond to inquiries, send proposals and strategy documents, provide project updates and campaign reports, schedule consultation calls and meetings, address concerns and answer questions, and follow up to ensure satisfaction with our services.
Billing and Payment Processing
Financial information enables us to process payments for services rendered, send invoices and receipts, handle any billing questions or disputes, process recurring subscription payments where applicable, and maintain accurate financial records as required by law.
Marketing and Promotional Communications
With your consent or where permitted by law, we may send industry insights and marketing tips, case studies and success stories, information about new services or features, webinar invitations and educational content, and newsletters with digital marketing trends. You can opt out anytime by clicking unsubscribe in emails or contacting us directly.
Website Improvement and Analytics
Technical data helps us analyze website usage, identify and fix technical problems, improve navigation and functionality, optimize for mobile devices, enhance user experience, and test new features and content.
Legal Compliance and Protection
We may use your information to comply with applicable laws and regulations, respond to legal requests and court orders, protect our legal rights and intellectual property, prevent fraud or potential illegal activities, and enforce our terms of service and client agreements.
5. How We Share Your Information
Asphalt Paving Marketers does not sell your personal information to third parties. We only share your information in specific circumstances necessary to provide our services and operate our business.
With Our Service Team
We share relevant information with our web developers, SEO specialists, content creators, social media managers, and account managers who need access to client details to complete assigned work. All team members are trained on privacy practices and are required to maintain confidentiality.
With Service Providers and Business Partners
We work with trusted third-party companies that help us operate our business and deliver services to you. These include payment processors that handle credit card transactions securely, website hosting providers for our site and client sites we manage, Email Marketing platforms that send our communications with your consent, project management and CRM software providers, cloud storage services for secure data backup, accounting and bookkeeping services, and subcontractors for specialized services like graphic design or video production. These service providers are contractually obligated to protect your information and use it only for the purposes we specify.
With Google and Social Media Platforms
Our business and the services we provide involve several major platforms including Google Analytics for website traffic analysis, Google Ads for advertising campaign management, Google My Business for managing business profiles, Google Search Console for SEO monitoring, Facebook, Instagram, LinkedIn, and other social media platforms for content management and advertising, and YouTube for video marketing. Information shared with these platforms is subject to their respective privacy policies, which you can review on their websites.
With Marketing and Analytics Tools
We use various digital marketing tools and platforms including SEO analysis tools, keyword research platforms, reputation management software, Social Media Management tools, Email Marketing services, and analytics and reporting platforms. These tools may process your business data to provide the services you’ve contracted us to deliver.
For Legal Requirements
We may disclose your information when required by law or legal process, to respond to subpoenas or court orders, to protect our rights, property, or safety, to investigate potential fraud or violations of our terms, or to comply with regulatory requirements.
In Business Transfers
If Asphalt Paving Marketers is involved in a merger, acquisition, or sale of assets, your information may be transferred to the new owner. We will notify you via email or prominent notice on our website before your information becomes subject to a different privacy policy.
With Your Consent
We may share your information with other parties when you explicitly give us permission to do so, such as when you agree to let us use your business as a case study in our marketing materials or share your testimonial on our website or in promotional content.
6. Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance your browsing experience and help us understand how visitors interact with our site.
What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They help websites remember your preferences and provide a more personalized experience.
Types of Cookies We Use
Essential cookies are necessary for our website to function and enable basic features like page navigation and access to secure areas. These cannot be disabled. Functionality cookies remember your preferences to provide enhanced features and personalized content. Analytics cookies help us understand website usage through tools like Google Analytics, collecting information about pages visited, time on site, traffic sources, and user behavior patterns. Advertising cookies track browsing activity to deliver relevant advertisements and measure campaign effectiveness across websites and platforms.
Managing Cookie Preferences
Most browsers automatically accept cookies, but you can modify settings to decline them. Keep in mind that disabling cookies may affect website functionality and your ability to access certain features. You can adjust browser preferences to block or delete cookies, use the Google Analytics opt-out add-on at https://tools.google.com/dlpage/gaoptout, or opt out of interest-based advertising at http://www.networkadvertising.org/choices/.
Third-Party Cookies
Some cookies on our site are placed by third-party services we use, including analytics providers, advertising networks, and social media platforms. We do not control these third-party cookies, and they are subject to the privacy policies of the respective companies.
7. Do Not Track (DNT) Signals
Do Not Track is a privacy preference you can set in most web browsers to signal that you do not want your online activity tracked. When you enable DNT, your browser sends a signal to websites requesting that they not track your browsing behavior.
Our DNT Policy
Currently, our website does not respond to Do Not Track (DNT) signals. This is consistent with industry practice, as there is no universal standard for how websites should interpret and respond to DNT signals. The online advertising and web technology industries have not yet established a common understanding of how to handle DNT requests.
Why We Don’t Honor DNT Signals
The lack of a consistent DNT standard makes it difficult for websites to implement uniform responses. Different browsers may send DNT signals differently, and there is ongoing debate about what actions websites should take when receiving these signals.
How to Enable DNT in Your Browser
Even though our site does not currently respond to DNT signals, you can still enable this feature. In Chrome, go to Settings > Privacy and Security > Cookies and toggle on “Send a ‘Do Not Track’ request.” In Firefox, select Settings > Privacy and Security > “Tell websites not to sell or share my data.” In Safari, go to Preferences > Privacy > “Ask websites not to track me.” In Edge, go to Settings > Privacy and toggle on “Send ‘Do Not Track’ requests.”
Alternative Options to Control Tracking
If you want to limit tracking on our website, you can adjust browser cookie settings to block third-party cookies, install the Google Analytics opt-out browser add-on, use privacy extensions that block trackers and advertising networks, opt out of interest-based advertising through industry opt-out pages, or clear your cookies regularly through browser settings. These methods provide meaningful control over your online privacy.
8. Third-Party Services
Asphalt Paving Marketers uses various third-party services to operate our business effectively and deliver services to our clients. While we carefully select reputable providers, we are not responsible for their privacy practices.
Google Services
We use Google Analytics for website analytics, Google Ads for advertising management, Google Search Console for SEO monitoring, Google My Business for business profile management, Google Workspace for email and document collaboration, and Google Tag Manager for website tracking code management. Google’s privacy policy is available at https://policies.google.com/privacy.
Social Media Platforms
We use and manage various social media platforms including Facebook, Instagram, LinkedIn, Twitter, YouTube, and others for content marketing and advertising purposes. Each platform has its own privacy policy governing how they handle data.
Payment Processors
We use secure payment processing services to handle credit card and electronic payments. These processors maintain PCI DSS compliance and do not share your payment information with us beyond transaction confirmation details.
Email and Communication Platforms
We use Email Marketing platforms, customer relationship management (CRM) systems, and customer communication tools to send you service updates, proposals, campaign reports, and promotional materials with your consent. These platforms have their own privacy policies governing how they handle data.
SEO and Marketing Tools
We utilize various professional SEO tools, keyword research platforms, analytics software, reputation management services, and Social Media Management platforms. These tools process data according to their own privacy policies and terms of service.
Review Platforms
Business reviews may appear on third-party platforms like Google, Yelp, Facebook, or other business directories. These platforms have independent privacy policies and practices.
9. Data Security
Protecting your personal information and business data is a priority at Asphalt Paving Marketers. We implement reasonable security measures to safeguard the data we collect.
Our Security Measures
We use encrypted SSL/TLS connections for data transmission on our website, encrypt sensitive client data stored on our systems, restrict employee and contractor access on a need-to-know basis, train staff on privacy best practices and data security protocols, regularly update systems and software to address vulnerabilities, work with PCI-compliant payment processors, use secure password management for client accounts we access, maintain physical security for paper records and devices, and conduct regular backups of critical data.
Security Limitations
While we take data security seriously, no electronic storage or internet transmission is completely secure. We cannot guarantee absolute security against all potential threats. You can help protect your information by using strong, unique passwords for accounts, keeping login credentials confidential, enabling two-factor authentication where available, being cautious about phishing emails and suspicious links, regularly monitoring accounts for unauthorized access, and notifying us promptly of any suspected security breaches.
10. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy and to comply with our legal obligations.
Active Client Information
For current clients, we maintain your information throughout the duration of our service relationship and for a reasonable period afterward to handle follow-up questions, provide ongoing support, or facilitate future projects.
Completed Project Records
We typically retain project information, including contracts, campaign data, and service records, for seven years after project completion to comply with tax laws, maintain business records, protect against potential liability claims, and provide historical campaign data if you return as a client.
Marketing Communications
If you have opted in to receive marketing emails or newsletters, we retain your contact information until you unsubscribe or request removal from our marketing lists.
Legal and Accounting Records
Financial records and documents required for tax purposes or legal compliance are retained according to applicable laws and regulations, typically seven years for tax-related documents.
Platform Access and Credentials
Access credentials for client accounts are retained only as long as we actively manage those accounts on your behalf. Upon termination of services, we securely delete or return access information as appropriate.
Deletion Requests
When you request deletion of your personal information, we will remove or anonymize it within a reasonable timeframe, except where we need to retain certain information for legal compliance, to complete transactions you requested, to resolve disputes, or to enforce our agreements.
11. Your Privacy Rights
You have certain rights regarding your personal information held by Asphalt Paving Marketers.
Access Your Information
You have the right to request access to the personal information we have collected about you. We will provide you with a copy of your information in a commonly used format.
Correct Inaccuracies
If you believe any information we have about you is incorrect or incomplete, you can request that we update or correct it.
Request Deletion
You can ask us to delete your personal information, subject to certain legal exceptions. We may need to retain some information for legal compliance, contract enforcement, or legitimate business purposes such as completed project records.
Opt Out of Marketing
You can opt out of receiving promotional emails and newsletters by clicking the unsubscribe link at the bottom of our marketing messages or by contacting us directly. Even if you opt out of marketing, we may still send you non-promotional communications related to your service contracts or account.
Data Portability
You have the right to request a copy of your personal information in a structured, commonly used, and machine-readable format for transfer to another service provider.
Withdraw Consent
Where we process your information based on your consent, you have the right to withdraw that consent at any time.
How to Exercise Your Rights
To exercise any of these rights, please contact us using the information provided in the Contact Information section below. We will respond to your request within a reasonable timeframe and may need to verify your identity before processing certain requests.
12. California Privacy Rights
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and other California privacy laws.
CCPA Rights
California residents have the right to know what personal information we collect, use, disclose, and sell, request that we delete personal information we have collected about you, opt out of the sale of your personal information, request that we correct inaccurate personal information, and not be discriminated against for exercising these privacy rights.
Categories of Information Collected
Over the past twelve months, we have collected the following categories of personal information from California residents: identifiers such as name, business name, address, email, and phone number; commercial information including service contracts, payment history, and campaign performance data; internet activity such as website browsing behavior and engagement metrics; geolocation data based on IP address; professional information including business type, industry, and marketing goals; and visual and audio information including photos, videos, or recordings related to marketing projects.
Sale of Personal Information
Asphalt Paving Marketers does not sell your personal information to third parties for monetary consideration. We do share information with service providers, platforms, and partners as described in this policy to deliver the marketing services you’ve contracted, but these arrangements do not constitute “sales” under CCPA.
Exercising California Rights
California residents can exercise their CCPA rights by calling us at 916-282-7559 or emailing us at hello@asphaltpavingmarketers.com. We will verify your identity and respond to requests within the timeframes required by California law, typically within 45 days.
Authorized Agents
California residents may designate an authorized agent to make privacy requests on their behalf. We may require proof of authorization before processing such requests.
Non-Discrimination
We will not discriminate against you for exercising your CCPA rights. You will not receive different pricing, service quality, or experience denial of services for making privacy requests.
13. Children’s Privacy
Asphalt Paving Marketers does not knowingly collect personal information from children under the age of 13. Our services are intended for businesses and professionals seeking digital marketing and web development services.
If you are a parent or guardian and believe your child has provided us with personal information without your consent, please contact us immediately. We will take steps to remove such information from our systems promptly.
Our website and services are not designed to appeal to children, and we do not intentionally market to individuals under 18 years of age.
14. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices, services, legal requirements, or business operations.
How We Notify You
When we make material changes to this policy, we will notify you by updating the “Last Updated” date at the top of this page, posting a notice on our website homepage, sending an email to clients who have provided email addresses, or through other reasonable means as appropriate.
Your Continued Use
Your continued use of our services after we post changes constitutes your acceptance of the updated policy. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.
Material Changes
For significant changes that materially affect your rights or how we handle your information, we will provide more prominent notice and may seek your explicit consent where required by law.
15. Contact Information
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact Asphalt Paving Marketers:
Phone: 916-282-7559
Email: hello@asphaltpavingmarketers.com
Website: http://asphaltpavingmarketers.com/
Service Area: California
We strive to respond to all privacy inquiries within 48 business hours. For California residents exercising CCPA rights, we will respond within the timeframes required by law.
Thank you for trusting Asphalt Paving Marketers with your digital marketing and web development needs. We are committed to protecting your privacy while delivering exceptional service throughout California.